Werk.
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Honestly? I've learnt more in 4 years of work than I ever did in 21 years of school.
My Skills
Technical
Microsoft Words
(Proficient)
Microsoft Powerpoint
(Proficient)
Microsoft Excel
(Intermediate)
Adobe Photoshop
(Basic)
Wordpress
(Intermediate)
Nielsen Answers
(Intermediate)
Canva
(Proficient)
Mail Chimp
(Proficient)
Soft
1. Strategy & Conceptualisation
2. Partnerships & Events
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3. Influencer Marketing
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4. Copywriting
5. Digital Marketing
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6. Social Media Marketing
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7. Sales
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8. Management
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9. Mandarin
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10. Photography & Videography
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In L'Oréal, I had the opportunity to co-head the production of digital assets for our new launches. We conceptualised the shoot, and worked with a professional photographer and videographer for the execution.
Digital Assets Creation
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In Vanitee, because I was given more autonomy to put my ideas into action, I tried my hand in a couple of design work! I wanted to see how certain phrases such as "10 Summer Dresses You Need Right Now", or "Gel Manicures We Know You'd Love" would affect consumer buying behaviour. I put one of these phrases in an emailer, and we got the highest number of redemptions in 2 years!
Hear What Others Have To Say About Me!
"Once again, I strongly recommend Ying Ying, and firmly believe that she will be an invaluable asset to your team. If you are looking for a dynamic, creative, and passionate individual, you will not be disappointed."
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- Sim Waimun
Vice Chairperson, Bizad Charity Run 2017
"Ying Ying has an entrepreneurial mindset and is analytical in laying out marketing strategies. Being an independent learner who is able to adapt to unfamiliar situations quickly, she displays ownership for her tasks and is able to complete them with passion, insight, and professionalism. Her ability to multi-task between school and work is also highly commendable. "
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- Cherlyn Khoo
Senior Marketing Manager, Vanitee
Check out what I shot with 5 different Key Opinion Leaders with just an old DSLR and no prior experience! This happened when our professional videographer decided to bail at the last minute, and I had to take on his role. I even took some tips from the influencers while I was filming them!
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Shots, conceptualisation and copywright by me, edits done separately.